The "Double Soft Cell System" (“Dupla Puha Cellás Rendszer”™, DPCR) is a revolutionary new solution in toilet papers, where the cells created in the embossed pattern between matched layers form a special air layer. These so-called "soft cells" offer a much softer and lighter touch in the category than ever before and guarantee the perfect feeling of comfort. Besides its innovative character and exceptional quality, it also considers the needs of price sensitive customers.